TPD Info


In May 2017 the Tobacco Products Directive came into force. This regulation was created in the EU parliament and (would you believe) by un-elected officials, voted through by MEP’s and coincided with a massive increase in lobbying spend by tobacco and pharmaceutical industries.

This was placed into UK law in May 2016, however the people’s vote on Brexit and the decision to leave the EU will not affect this current legislation. It will only change or revert back if the UK parliament change the current situation after officially leaving the EU.

Below are some of the regulations and restrictions that must be complied with for the e-cigarette regulations 2017

Maximum refill containers cannot exceed 10ml.
This is seen as a real ball-ache to the established users amongst us.
Let’s not forget the increase of environmental waste from all these extra plastic bottles and boxes they come in. This also increases the cost of e-liquid production as packaging makes up a significant part of the cost.
For example, in the past, where a buyer purchased a 100ml bottle of e-liquid (one bottle, one label, one box), that’s now ten bottles, ten labels and ten boxes!

Maximum nicotine strength of 20mg.

Another blow to new users who are moving over to vaping from a heavy smoking habit, 24mg was a common strength to help kick the habit of cigarettes.

The biggest effect will be on the DIY market, where 48mg/ml and 72mg/ml strength nicotine concentrates were available in large bottles and commonly used to mix your own e-liquids. Now buyers can only purchase nicotine base liquid up to 20mg/ml strength and in a 10ml bottle, these are commonly termed as nicotine shots.

Maximum tank capacity of 2ml.

Only a few good compliant tanks are available at the moment, this is increasing as tank manufacturers get their heads around the new e-cigarette laws. And of course, we are all going to be refilling them more often.

Existing users who have larger tanks can still use them without worry of breaking any part of the new Tobacco Products Directive.

Product approvals and Packaging requirements

This is not a bad thing as it increases quality control and safety within the industry. However, many reputable retailers and manufacturers in the UK have abided to the safety concerns to the buyer since day one. Costly product registration for each and every product variation (each variation of strength and flavour) will massively impact and reduce the e-liquid choice and possibly the choice of new flavours brought to market. Extra business costs for compliance will ultimately lead to increased cost of products for the consumer.